UK Take 1

Greenvoice.com launches anti-packaging viral

Liz Wells, packagingnews.co.uk, 21 October 2008

Greenvoice.com, a website which focuses on green issues, has launched a campaign against excess packaging across several social networking websites.

The campaign has been designed to target a younger audience, who Greenvoice believe are more active with environmental issues.

Greenvoice wants people to sign its petition and plans to lobby the government. 

It wants the government to introduce absolute restrictions on packaging, setting optimal weight regulations on packaging and introducing targets for biodegradable packaging.

Greenvoice was unavailable to talk to Packaging News.

Dick Searle, chief executive of the Packaging Federation, said: "The campaign is laughable. It shows just how little these people understand about packaging. 

"If these people want to cut down on packaging then they will have to stop buying goods because packaging is just a delivery system for goods."

The campaign viral features a humorous play in which a young woman gets wrapped in plastic and cardboard on her way to meet her boyfriend.

Watch the viral here

For Tom

Medicinal Purposes

Chinese designer Daizi Zheng created a range of healthy snacks packaged to look like drugs and junk food, including these blueberries in a blister pack. Called Stereotype, the project includes carrot sticks packaged like cigarettes and celery sticks in a french fry carton.

Stereotype is about helping people eat more healthier through their everyday habits. According to the World Health Organization (WHO), unhealthy diet is amongst one of the leading causes of the major non-communicable diseases. Can design encourage people to rethink their relationship with healthy food to gain a balanced diet?

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Sant'Anna Eco Bottle on the Behance Network

Sant'Anna Eco Bottle on the Behance Network

Honda: Do, keep doing and do some more on the Behance Network

Honda: Do, keep doing and do some more on the Behance Network

A little bit of insight goes a long way, their insight was doing, as in, actively participating in doing stuff. And they got a wee story out of it. I find this theme a little child like though, especially for my particular target audience, but none the less, it may have worked for theirs.

Liquid Slab

The Tangga House by Guz Architects

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eBarrito

Starbamboo

Treehugger

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'Designed' work..

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Dent

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No Comment

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