A BIT OF A SYNOPSIS on what I am thinking at the moment

So, where I'm at with my project... I've been looking a lot into patterns of consumption, driven by motivators such as rewards or loyalty programmes. It seems that we ( as the consuming public) are more likely to be "loyal" to a retail outlet that offers us discount, cheap goods, or vouchers by using a loyalty card. It also seems that we are easily swayed, if somewhere has a greater discount, we will discard our "loyal" card swiping behaviour and head to the cheapest option.

With this behaviour swirling on my head, I got to thinking. The general population is loyal to their wallets. >> This is where part of the problem lies....

Most sustainable activities are substantially more expensive than the everyday, non sustainable, alternative. Organic costs more, energy efficient lightbulbs (the bulbs themselves) cost more, less packaging costs more, EVEN NZ MADE COSTS MORE.

This leaves me with a looming question.....

Is sustainable practice and living only within reach for the wealthy? And if so, how could this perception be changed, and how could it be achievable for everyone?